Canon succeeded in greatly reducing the price of high-grade still cameras with its bestselling Canonet. Canon aimed to do the same thing in the 8mm movie camera field, and the designer of the Canonet designed this camera. A compact mechanism was made possible thanks to the electric motor and a new, very compact 2.5x zoom lens, whose front focusing lens group worked as a zooming compensation lens, as well.
Thanks to these features, a very slim and long sideways design, containable in a coat pocket, was achieved.